Autobarn Easter Campaign ‘08

Starting in late 2007, Furst Media partnered with Autobarn to develop a series of totally integrated national / regional advertising campaigns. Their National Easter Campaign was a true standout performer in their total advertising program.

Comprising a total retail advertising campaign (including multiple creative executions via TV, radio, online, POS and catalogues) every element of the campaign was created by Furst Media. All media was also purchased by Furst Media, and the campaign's catalogue won the 2008 Australian Catalogue Awards “Best Catalogue” in its category!

Furst Media also created a total direction for all Autobarn’s communications including corporate style guide, website, new store environments and private brand product logo and packaging.

Frequency: Easter Campaign and ongoing advertising programs
Market: National Campaign