General Pants Co. ‘Our People’

‘Our People’ showcased youth fashion and music in a big, edgy A4 publication. With a quarterly frequency, the General Pants Our People advertorial magazine pioneered the idea of a retail brand delivering its product range and message that was completely their own: speaking to their audience through a high quality magazine.

‘Our People’ embodied the General Pants audience - the kids and young, cool types who come through its doors. It was reflected in every way across the mag - from the layout, innovative fashion shoots and cool ideas for the flat lay product pages, to the interviews with celebrities like the Klaxons and Johnny Knoxville, before people knew who they were.

Format: A4 Gloss
Frequency: Quarterly
Market: National - distributed through General Pants stores and street press outlets