Jetty Surf Christmas Catalogue ’08 – ‘09

Using our original success formula, Furst Media produced for Jetty Surf another unique catalogue showcasing their wide range of beach and surf apparel and accessories. This technique of leveraging brand associations to fund catalogue production costs combined with featured surf celebrities was a continuation to key marketplace differentiation.

Continuing with a successful strategy of postcode based distribution around store locations to increase foot traffic up to and after their traditional Christmas sales spike.

Landscape 1,000,000 copies
Frequency: Summer ’08-‘09
Market: National Distribution