Jetty Surf Summer Catalogue ’06 -‘07

For summer ‘06-‘07 Jetty Surf came to us to provide a complete marketing solution. Another 2007 Australian Catalogue Award Category winning project, Jetty Surf decided they needed to sell their brand as well as communicate their merchandise range.

The Jetty Surf Summer catalogue showcased a wide range of beach and surf apparel as well as accessories. Leveraging brand associations with Billabong, Rip Curl, Roxy, Hurley, Quiksilver, Havaianas, Von Zipper, and Globe and featuring surf celebrities like Mick Fanning, CJ Hobgood, Andy Irons, Tom Whitaker, Joel Parkinson were competition differentiators while creating key interest points through out the catalogue.

Using a data based distribution strategy around stores to increase foot traffic, the creative brief called for Furst Media to create a catalogue that would extend their traditional November sales spike into late November. This sales target was achieved and with that success Jetty Surf had another 50,000 copies printed to extend their sales penetration.

Frequency: Summer ’06 -‘07
Market: National Distributionl