K•Swiss ‘Cinq’

K•Swiss wanted a magazine to embody their brand identity of fashion and footwear. Cinq Sports Journal successfully developed their brand positioning with its exclusive content and advertising.

Cinq delved into the world of sport’s ‘Unsung Heroes and Heroines’ to bring its readers true stories of glory, defeat, cake and even more glory, and was punctuated with stunning pictorial spreads and gritty editorial.

Starting out as a simple idea for K-Swiss marketing to show-off their sneakers and clothing, Cinq quickly became a living, breathing ideology that defined the brand.

Format: A4 Matte/Gloss
Frequency: Bi-Annually
Market: Nationa