Redken Future Color Competition 2008

Furst Media’s marketing objective was to position Redken as an industry leader in professional color, then to excite young creative colorists about Redken Future Color products, encourage them to enter the 2008 competition.

Furst Media’s goal was to communicate the re-launch of the competition with a new campaign look and feel, while leveraging off the success of the previous Red Raw Competition developed for 2007.

Frequency: One off
Market: National