Victoria Bitters ‘VB Alive’

Victoria Bitter (VB) wanted a magazine as a showcase for one of their key campaigns, they came to us. The campaign – the two-week ‘VB Alive’ project, sought to bring rock music to punters in a way that was unique and exciting. More importantly, it also sought to connect with a specific demographic.

The Commonwealth Games were on, and there were over 92 gigs organised by ‘VB Alive’ across 12 different venues featuring 190+ bands, all around Melbourne; the ‘VB Alive’ magazine detailed the ins and outs of each of the shows and showcased many of the bands playing.

Over 75,000 copies of the A6 pocket-sized VB Alive went out across Melbourne, complete with helpful, fun and engaging rock ‘n’ roll content.

Format: A6 glossy
Frequency: One off
Market: Melbourne metro and regional centers