Furst Media — Publishing & Marketing


Marketing > Creative Services

Bardot Inspired by lace and pearls, Furst Media produced an Art Deco themed A2 poster brochure for Australian fashion label Bardot... SEE MORE	Westco Spring 08 The Westco Spring 2008 campaign brief was to develop a defining catalogue campaign statement to make Westco the denim destination for 2008... SEE MORE	Redken Future Color Redken is an urban, fashion inspired professional hair-care brand that offers technologically advanced product solutions from both salons... SEE MORE	Oakley On a perfect late Summer afternoon, the St. Kilda Festival Oakley Rooftop party was the hottest ticket in town – picture sunshine, ice cold Coronas... SEE MORE

Mooks Winter '08 This creative was inspired by certain subcultures circa New York City 1982 – especially Brooklyn, the East Village, Lower East Side... SEE MORE	Lee Pipes Kill The Boredom '08 The concept behind the Lee Pipes “Kill The Boredom” ‘08 ad creative was the simple fun of a summer look for Lee Pipes range... SEE MORE	JAG Black '08 The concept behind the Jag creative campaign was to elevate the Jag brand through showcasing their new premium bottoms collection called Jag Black... SEE MORE	K•Swiss Ad Creatives Since 1966, K•Swiss has represented innovation, quality, performance and style. Its signature K•Swiss “Classic" the first leather tennis shoe... SEE MORE

Royal Elastics Ad Creatives Royal Elastics is today an internationally recognized and respected footwear brand renowned for innovation, uniqueness and authenticity... SEE MORE	Royal Elastics T-Shirt Graphics In synergy with Royal Elastics 2007 theme, Beautiful Technology, Furst Media develop a series of graphics based on robotic... SEE MORE	Royal Elastics Black Shadow Part of the Black 3 range, the Black Shadow collection was inspired by hard core graffiti, it was dark and sinister and reflective of the brand’s... SEE MORE	Royal Elastics Black Crane The first in the Black 3 range was the Black Crane collection. True to its namesake, the collection was inspired by martial arts, specifically, kung fu... SEE MORE

Mooks Summer '07 The Mooks campaign was based around the idea of regeneration - an organism’s ability to replace body parts. Aside from being used to generally describe any... SEE MORE	Lee Pipes Kill The Boredom '07 For the initial Kill The Boredom concept for Lee Pipes on 2007, Furst Media’s concept revolved around just that - killing the boredom... SEE MORE	Sass & Bide This Sass & Bide creative involved a studio based shoot and focused heavily on soft and elegant female shapes & forms. Using individual... SEE MORE	Wrangler Wrangler is a premium brand that thrives on its mix of youthful fun, quality threads and a lifestyle choice that screams ‘Freedom’... SEE MORE
Marketing > Advertising

K•Swiss Asia/Pacific Apparel '08 K-Swiss sponsored the Australian Open in 2007 and was known as the ‘Official Footwear’ of the tournament. The Australian Open alignment... SEE MORE	Autobarn Easter '08 Since late 2007, Furst Media has developed numerous advertising campaigns for Autobarn. While all of these campaigns have... SEE MORE	K•Swiss Classic The K•Swiss 2007 Classic campaign brief was to develop a branding campaign for the Asia Pacific region which would effectively... SEE MORE	K•Swiss Australian Open K•Swiss sponsored the Australian Open in 2007 and was known as the ‘Official Footwear’ of the tournament... SEE MORE
Marketing > Public Relations & Events

Redken Future Color Competition 2008 On the last Sunday in August, the hairdressing industry converged at Melbourne’s Docklands... SEE MORE	K•Swiss Free Running Launch In February 2008 K-Swiss launched a product range into the free-running category, introducing their first purpose built free running shoe, the Ariake... SEE MORE	Redken Red Raw Redken’s inaugural ‘Red Raw’ Color Competition winner announcement culminated in a glamorous and exclusive event held in Melbourne... SEE MORE	Royal Elastics 10th Birthday Royal Elastics’ 10th Birthday, celebrated the brand that revolutionized the footwear industry, with a no-expense spared Birthday Party... SEE MORE

K•Swiss K-Spray Exhibition '06 What once began as a personal self expression through artwork has begun a quiet revolution spreading first on the streets then submerging... SEE MORE
Marketing > Video Production

JAG TVC The JAG Denim TVC involved a concept that centered on long unedited camera shots moving throughout with talent - with a specific idea... SEE MORE	Autobarn TVC The Autobarn TVC visual and sound bed created by Furst Media has three variations - each showcasing a time lapse of over five hours... SEE MORE	K•Swiss Free Running TVC The K-Swiss Free-Running TVC was shot on location in Tokyo - using world recognised Parkour Traceurs. Centering on ideas... SEE MORE	Redken Red Raw Motion The Redken Red Raw video was used during and after the Redken Red Raw Awards event held in Melbourne 2007. The work consisted... SEE MORE

DWS Motion DWS was presenting to major fund managers at a conference in Sydney and needed to add a creative and visually appealing component... SEE MORE	K•Swiss 7.0 System DVD The idea behind the interactive K•Swiss DVD was to create a DVD to be given to retail buyers, media and used as an in-store loop which... SEE MORE	Foot Locker Urban Music Awards The Footlocker Hip Hop Awards were covered for Footlocker by Furst Media - giving Footlocker a visual component to their sponsorship... SEE MORE	Mooks Summer ‘07 The Mooks Summer campaign video was created to coincide with the print campaign (see Creative Services). The campaign was based... SEE MORE
Marketing > Website Development & Content Production

Royal Elastics Online The RoyalElastics.tv website was launched June 1st 2007, and boasts a product based look and feel - based on the Beautiful/Nu tech theme... SEE MORE	K•Swiss Australia Online The theme of kswiss.com.au was to develop concepts that incorporated its heavily defined imagery and feel to reflect the “Keep It Pure”... SEE MORE	Over Under Through Online Launched in 2007, The K-Swiss O.U.T. website is a portal for all things Free - Running a.k.a. Parkour. Serving predominately... SEE MORE	KSpray Online KSpray.com was set up to provide a portal for street art and stencil artists, a demographic and lifestyle K•Swiss sponsors and includes... SEE MORE

Autobarn Online Since late 2007, Furst Media ha developed numerous advertising campaigns for Autobarn. While all of these campaigns have... SEE MORE	Hyundai/Citysearch online Drawing on our experience in youth marketing advertising and web programming, Furst Media constructed... SEE MORE